Thursday, 31 October 2013

News: Hudson's Bay Reveals Sochi 2014 Canadian Olympic Gear

New collection aims to celebrate Canada while spreading the Olympic spirit.
Canadian athletes model the 2014 Sochi collection.
Hudson's Bay, the official outfitter of the Canadian Olympic and Paralympic teams has unveiled their official Olympic collections. The retailer will be dressing Canada's teams and now is offering all Canadians the chance to be a part of the Olympic moment.

"We're so proud to continue to be a part of the Olympic Games and are thrilled to be the Official Outfitter of the Canadian Olympic and Paralympic Teams," says Bonnie Brooks, President, Hudson's Bay Company.  "As a Premier National Partner of the Canadian Olympic Committee and Canadian Paralympic Committee, we support our athletes in many ways and we are excited to witness what they will accomplish at the Sochi 2014 Olympic Winter Games.  We at Hudson's Bay are fiercely proud to be Canadian and are passionate about bringing the Olympic spirit to Canadians through our clothing and we can't wait to cheer on our athletes, knowing that we CAN own the podium."

The 2014 Olympic and Paralympic Collection is meant to reflect a unique Canadian character. Key motifs in the collection include colour-blocking (using three main colours that Hudson's Bay calls Maple Leaf Red, Northern White and Winter Night Black), the maple leaf and crest symbols, and a nod towards diverse Canadian wildlife.

Stand out items include:

The Duffle Coat. A wool coat inspired by the iconic Hudson's Bay Point Blanket with large toggle buttons, $275.

The T-Shirts. Colour-blocked and solid colour t-shirts in a variety of designs, $30-35.

Reversible Down Jacket. Winter ready in red or black, with a signature crest on the sleeve, $150.

And of course ... the signature Olympic Mittens, $10.

The collection will be available at Hudson's Bay stores across Canada and at Prices range from $5-$30 for accessories, $12.99-$50 for children's wear, and $19-$275 for adult apparel (the most expensive item being the duffle coat).

The Hudson's Bay Company has been the official outfitter of Canada's Olympic and Paralympic teams since the 2006 winter games. Since beginning their partnership with the Canadian Olympic Committee, HBC has donated over $35 million to national sports organizations and recently renewed their partnership for a further eight years.

[Click here for the official HBC press release.]