Maison Birks has recently unveiled its new corporate
identity and the first of its monobrand stores.
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| New Birks monobrand store at Mapleview |
Founded in 1879 in Montreal
as Henry Birks & Sons, Birks has grown to become Canada's
premier jeweller. It's name change to Maison Birks is meant to refer to the
company's rich legacy as it approaches its 135th anniversary. The diamond
shaped logo is meant to reference the Canadian diamonds for which the company
is known. The logo is at the heart of a new kaleidoscope pattern that is
appearing in new advertising, in stores, and on the company's website.
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| New Birks name and logo |
"Birks has been a household name in Montreal and in the rest of Canada for nearly
135 years, and it remains the reference in terms of quality and prestige for
consumers and connoisseurs across the country. While attesting to our rich
history, the new corporate identity rejuvenates Maison
Birks' brand proposition, and allows Canadians to discover Maison Birks in all its purity. This is a historic
moment for our company," declared Jean-Christophe Bédos, President and CEO
of Birks Group Inc.
Maison Birks corporate parent Birks & Mayors also
underwent a name change and will now be known as Birks Group Inc. The company
operates Maison Birks stores across Canada,
Mayors jewellery stores in the United States,
and Brinkhaus in Vancouver and Calgary.
Along with that new branding Maison Birks is introducing new
monobrand stores (stores that only sell Birks branded jewellery), one of the
first has recently opened at Mapleview Shopping Centre in Burlington.
Maison Birks also has announced that early in the new year it
will be opening its first location in China.
The store will be the jeweller's first outside of North American and will be situated
in central Beijing.
[Images via Maison Birks]
