Tuesday, 15 October 2013

News: Saks Fifth Avenue Lanches Saks OFF 5TH Website

Retailer's off price division opens e-commerce channel.
Saks OFF 5th website
Saks Fifth Avenue has been in the news lately with its recent acquisition by HBC and its plans to open stores in Canada. Now the venerable retailer is launching a new online store for it's Saks OFF 5TH outlet.

Saks OFF 5TH was originally launched as an outlet for Saks Fifth Avenue merchandise. It has evolved into a major retail brand in its own right with over 800 major brands offered off price at its stores and now through its new website.

“This is a significant milestone for Saks OFF 5TH as the company rounds out our omni-channel offerings. In addition to our 70 nationwide stores, the e-commerce site is yet another platform through which we can provide our curated off-price shopping experience. We want it to be the Saks of the off price world, a true extension of the brand,” said Robert Wallstrom, President of Saks Fifth Avenue OFF 5TH.

Saks has a successful online store for its mainline brand, one of the reasons HBC cited for acquiring the company. Recently it has been shooting back at luxury flash sale competitors like Gilt Groupe by launching timed specials called FashionFix on its website. Now with its Saks OFF 5TH website, Saks is reaching an even broader consumer base.

The Saks OFF 5TH website will offer the same brands found in stores, along with the Salon Z plus size women's collection currently in limited distribution. Online promotions will be consistent with store offers and new items will be added daily. The Saks FashionFix flash sales will move to the Saks OFF 5TH website.

“We designed the site to be a sleek, modern online reflection of the elevated design of the OFF 5TH stores with a strong value message. We think it will become a best in class off price fashion destination online,” said Michael Burgess, President of Saks Direct.

Though Saks has confirmed that Canada is the retailer's largest international market, the Saks OFF 5TH site does not currently offer shipping to Canada.