Tuesday, 1 October 2013

News: Lands' End Sets Sail for Canada

Venerable American catalogue retailer launches Canadian website.

Lands' End, known for its classic apparel and its "Guaranteed. Period." no quibble return policy, is launching a dedicated Canadian website. Canadians can now shop www.landsend.com, see pricing in Canadian dollars, and have total duties and taxes calculated at checkout. The retailer is also offering free Canadian shipping with any purchase over $50 CAD.

"We are dedicated to focusing our efforts on an enhanced e-commerce presence in Canada that not only offers an online shopping experience that is true to the Lands' End brand but is also tailored to the specific needs of Canadian shoppers," said Carl Atwell, VP International, Lands' End. "We are eager to connect with new customers and become a trusted brand for style, quality and value for years to come."

The brand's Apostrophe quarterly.
Lands' End (the misplaced apostrophe was a typographical error that has since become a company signature), started fifty years ago as a Chicago-based sailing outfitter. It has since become an American retail institution with the bulk of its business conducted through traditional mail order as well as its e-commerce channel.

The company's founder Gary Comer instituted a hassle free return policy and promised that "If you're not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price. Guaranteed. Period."

The brand's signature pieces include its outwear (many pieces hint at the company's nautical heritage), canvas bags, and custom monogrammed dress shirts. Lands' End has said that a significant number of their customers were ordering from Canada and they have now joined many American retailers offering all-in-one pricing for Canadians.

Lands' End is owned by Sears Holdings Corporation (the American parent of Sears Canada). A selection of the brand's products were available for several years in selected Canadian Sears locations in dedicated shop-in-shops. Lands' End is now targeting Canadian customers primarily through its website.