It may be the last gasps of summer in Toronto, but Sears is ready for the holidays.
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| The Sears 2013 Wish Book Catalogue |
For many Canadians the Sears Wish Book is a seasonal
reminder that the festive season is around the corner. The holiday annual is a part of the department store retailer’s catalogue business and trades
heavily on its focus on toys and gifts.
This year Sears is introducing iPad editions
to complement the release of their Wish Book as well as LOOK! (a quarterly fall
fashion look book first introduced last year). Both are also available in print and online editions.
"Sears wants to engage with customers in ways that
are relevant and meaningful to them," said Calvin
McDonald, President and CEO, Sears Canada in
a release. "For many Canadians who have grown up in the
electronic age, the Catalogues iPad app provides an easy and familiar way to
see what's new and place an order at the same time. As the country's leading
gift guide and fashion trend barometer for the season, the Wish Book and LOOK!
report iPad apps, respectively, are the retail industry's leading publications
in shopping technology and innovation."
The Wish Book iPad edition features a search engine, the
ability to bookmark items, and a Wish List maker. Also available is
a social media component that allows customers to share products and Wish Lists
with Facebook and Twitter.
The news Wish Book can be viewed via the Sears Catalogue app (available to download from iTunes) or viewed online at sears.ca.
Though the retailer's troubles are well documented, their
catalogue and online business remains one of the most extensive in the Canadian
marketplace. Sears has combined their long standing catalogue business with
e-commerce and has over 1,400 catalogue/online pick-up locations across the
country. Annually over 3 million Canadian households receive the Sears
catalogue.
