Tuesday, 10 September 2013

History: Bea Arthur as Shoppers Drug Mart Spokesperson

After yesterday's post about the evolution of Shoppers Drug Mart's BeautyBoutique, Toronto Shopkeeper looks back to an earlier time at the retailer.

The 1980s saw huge growth at Shoppers Drug Mart, with annual sales reaching $1.2 billion by 1982.

In 1984 Shoppers debuted their slogan "Everything you want in a drugstore," which meant to encompass five company pillars: service, savings, selection, convenience, and trust. They hired Golden Girl Bea Arthur to front a popular series of ads.

This commercial from 1988 promotes a 500 Store Celebration Sale. The retailer now has over 1,200 locations.

Arthur continued to star in the ads well into the 1990s.