Wednesday, 11 September 2013

News: Roots Celebrates 40th Anniversary

It all began 40 years ago with a shoe ... a negative heel shoe that would launch Roots into becoming a Canadian fashion success story.

Friends Michael Budman and Don Green launched Roots in 1973 as a brand with a nostalgic passion for the Canadian outdoors.

"With this milestone, we want to express our gratitude for your ongoing confidence in our brand," the co-founders wrote in a thank you message published in the Globe and Mail. "You give us every reason to be excited about the future of Roots and Canada."

To commemorate the milestone, Roots is producing an exhibit at their Bloor Street flagship store, as well as reissuing the original negative heel shoe and creating a special leather jacket with fellow Canadian brand Smythe. A book entitled Roots: 40 Years of Style is also now available.

Roots recently appointed Wendy Bennison as COO and said she will help lead the brand as it continues to grow. It also opened its 100th store in Asia as well as a new location in Venice, California.

[Click here for the official press release]