It all began 40 years ago with a shoe ... a negative heel shoe that would launch Roots into becoming a Canadian fashion success story.
Friends Michael Budman and Don Green launched Roots in 1973
as a brand with a nostalgic passion for the Canadian outdoors.
"With this milestone, we want to express our gratitude
for your ongoing confidence in our brand," the co-founders wrote in a thank
you message published in the Globe and Mail. "You give us every reason to
be excited about the future of Roots and Canada."
To commemorate the milestone, Roots is producing an exhibit at their Bloor
Street flagship store, as well as reissuing the
original negative heel shoe and creating a special leather jacket with fellow Canadian
brand Smythe. A book entitled Roots: 40 Years of Style is also now available.
Roots recently appointed Wendy Bennison as COO and said she will
help lead the brand as it continues to grow. It also opened its 100th store
in Asia as well as a new location in Venice,
California.
[Click here for the official press release]
[Click here for the official press release]
