Tuesday, 22 September 2015

Sherway Gardens Debuts New Expansion

Cadillac Fairview officially opened new Sherway Gardens North Expansion today.

Sherway Gardens North Expansion
Part of a multi-year overhaul of the shopping centre, the expansion adds an additional 210,000 square feet of retail space including a new 23,000 square foot Harry Rosen store.

Sherway Gardens North Expansion
Formerly housed in the mall's south wing (which is slated for redevleopment with a new Nordstrom location) the "Gourmet Fare" food court and Sporting Life have relocated to the North Expansion.

Sporting Life Sherway Gardens
The North Expansion introduces new stores Ted Baker, Saje, Steve Madden, Nespresso, and H&M. As well as new locations for Maison Birks, Roots, Geox, and Club Monaco. Soon to open are Links of London, Indigo, Samsung, and Reiss.

Holt Renfrew Sherway Gardens
Holt Renfrew is accessible via the North Expansion, however faces an uncertain future in the mall as it plans a new flagship at Square One in Mississauga slated to open in 2016.

New CF Sherway Gardens Branding
Today's launch also signaled the beginning of new branding for Cadillac Fairview malls across the country. The strategy will include a naming convention that will see the initials CF precede the mall name, such as CF Sherway Gardens, CF Toronto Eaton Centre, etc. The move echos Australian-based mall operator Westfield which prominantly brands its international properties with its name and logo.

Sherway Gardens North Expansion

"Cadillac Fairview's new visual identity highlights for shoppers that our properties provide a consistently welcoming and engaging retail destination," said Jason Anderson, Senior Vice President of Marketing at Cadillac Fairview in a press release.  "Putting a new logo on the door is the easy part. The real work is designing and implementing changes to the way consumers experience our shopping centres. We know technology and unique and engaging experiences will play a big role in changing the way people think of the shopping mall."

New signage with the CF branding is now visible throughout the mall on signs and directories. Next up in the Sherway Gardens redevelopment will be the opening of Saks Fifth Avenue and SportChek in the former Sears space at the east end of the mall in 2016. Nordstrom is planned to open in the south wing in 2017.