Sunday 12 January 2014

News: Kleinfeld Bridal Says Yes to Toronto

Famed New York bridal salon prepares for Canadian debut.

Kleinfeld appointment station at Canada's Bridal Show
Last spring Hudson's Bay announced it had sealed a deal to bring acclaimed New York based Kleinfeld Bridal to its Queen Street store. The bridal emporium has become famous as the setting for the hit TLC reality show Say Yes to the Dress, where brides search for their perfect wedding dress.

Kleinfeld's Hudson's Bay location is scheduled to open in May and will offer over 20,000 square feet of wedding gowns, accessories, jewellery, and shoes. Its new home on the seventh floor of the Queen Street store (which once housed storage and an appliance department) will include 16 fitting rooms, an outdoor terrace, and a Maison Birks boutique.

Kleinfeld introduced itself to Toronto brides with a booth at Canada's Bridal Show last week. It featured a selection of dresses and allowed brides to book appointments for a consultation. Appointments are key to the Kleinfeld experience and can now be made via the website (a microsite on the Hudson's Bay website). When making an appointment the bride is required to create a profile which allows the Kleinfeld consultant to prepare for their appointment, which will last about 90 minutes. Brides are encouraged to bring inspiration photos and share their ideas.

Hudson's Bay hopes the addition of Kleinfeld Bridal will further cement its bridal presence and strong gift registry. They have exclusive rights to the brand in Canada and if the Toronto launch is successful may launch additional locations in other cities.

Hudson's Bay Queen Street also includes the recently renovated Arcadian event venue, popular with weddings. Kleinfeld will be exhibiting at The Wedding Room show, presented by Hudson's Bay at Arcadian February 22nd-23rd.

[Image via Kleinfeld]