Tommy Hilfiger has signed a new distribution agreement with Hudson’s Bay to carry the women’s Tommy Hilfiger sportswear line at all 90 Hudson’s Bay stores and on thebay.com starting this spring. The company signed an earlier agreement in 2011 with Hudson’s Bay to carry the men’s line.
"Canada's robust economy and increasingly discerning fashion consumers make this the perfect time to introduce Tommy Hilfiger womenswear at Hudson's Bay stores," said Tommy Hilfiger North America CEO Gary Sheinbaum. "Our strategic alliance with Hudson's Bay for Tommy Hilfiger menswear has served our business very well, and we're excited to be expanding the partnership."
Tommy Hilfiger will create dedicated shop-in-shop environments in 59 key locations including the flagship Queen Street store. The flagship locations in Toronto, Montreal, and Vancouver will be between 700-1000 square feet.
Last month Toronto Shopkeeper reported on how Hudson’s Bay is working to add new brands and create new retail partnerships.