Location: Target – Cloverdale Mall (250 The East Mall,
But how does all of this translate into a customer experience? Toronto Shopkeeper visited the Target at Cloverdale Mall (both during the soft opening and after the grand opening) to find out.
Design: The store design is bright and airy and covered in the signature Target red (not dissimilar from Zellers red). The lightweight shopping carts are made of recycled plastic and are a dream to steer around the store's wide aisles. In the beauty department the shelves are illuminated and bright but the gondolas are toweringly tall; if they were as low as those housing small appliances the department would feel more inviting. The electronics department was engaging with devices appealingly displayed and inviting customers to play (the televisions were playing a looped video of the Dragonette commercial, which must at some point drive the staff bonkers). The cute Target Hearts Canada logo was prominently featured at the main entrance.